At Playfinity, our mission is to create a more active future for kids. We want to revolutionize the way youth interact with sports and physical play by merging gaming technology with real-world action. Screentime is on the rise, and we must innovate to keep the youth moving!
We’ve developed smart sports gear that encourages active play and competition in a way that is innovative and engaging. Now we are incredibly excited to announce a major milestone: Playfinity’s expansion into 32 Best Buy Canada stores nationwide. This launch marks a significant step for us as a small tech company from Norway and highlights the value of strategic retail partnerships in bringing new technologies to a wider audience.
But why is this partnership so important? Why Best Buy Canada? And why do small companies like Playfinity rely on strong retail partners to make a global impact? Let’s take a closer look.
Best Buy Canada: A Hub of Innovation and a Catalyst for Growth
Best Buy Canada is not just a retailer—it’s an innovation leader in consumer electronics and technology. By offering customers the latest advancements, it has become a go-to destination for anyone seeking cutting-edge products. Whether it's the latest in smart home devices, entertainment tech, or fitness innovations, Best Buy understands the value of providing access to products that enhance everyday life.
At Playfinity, we couldn’t think of a better retail partner to help us reach Canadian families. Best Buy Canada is known for its dedication to offering products that are not only forward-thinking but also fun and practical. By placing Playfinity’s JumpGames, SmartBall, and Gaming Baseball on dedicated in-store displays, Best Buy is helping introduce Active Gaming to a broader audience.
Best Buy Canada’s commitment to innovation aligns perfectly with Playfinity’s goal of transforming screentime into active time. Their trusted brand and vast network of stores across the country give us the reach and exposure we need to connect with new customers who are looking for the next evolution in sports, fitness, and tecnology.
Why Retail Partners Are Essential for Small Companies
For small companies like Playfinity, scaling and reaching new markets can be a huge challenge. While we have the technology, skill, and passion to innovate, it’s partnerships with established retailers that provide the platform for us to succeed on a larger scale. Here’s why having strong retail partners is crucial for emerging tech brands:
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Increased Visibility
Retailers like Best Buy Canada offer unparalleled visibility. With our products featured in 32 stores nationwide, we are now accessible to families across the country who may not have discovered us otherwise. Being in a physical retail space allows potential customers to see, touch, and experience our products firsthand, which is essential for innovative technologies like ours.
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Trusted Reputation
Best Buy is a well-known, trusted name in the consumer electronics industry. By partnering with them, we benefit from their established reputation, which builds trust with new customers. When a consumer sees a Playfinity product in a Best Buy store, they know they’re buying from a company that has been vetted by a trusted retailer.
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Reaching New Audiences
While Playfinity has an established customer base in Norway and other markets, Best Buy Canada opens the door to new demographics and regions. A strong retail partner enables us to extend our reach beyond our existing audience, creating opportunities for growth and expansion that wouldn’t be possible otherwise.
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Showcasing Innovation
Retailers like Best Buy don’t just sell products—they curate innovations. Being selected for distribution in Best Buy Canada is a signal that Playfinity’s products are at the forefront of technology and better living. This recognition not only validates our efforts but also helps us stand out in a competitive market.
Why Partnerships Foster Innovation and Growth
Retail partnerships are not just about sales and distribution; they are about collaboration and innovation. As a small company, we know that growth is not always a straight line. It takes a network of strong partners who share a vision for the future of technology and consumer experiences to help propel innovation.
Through our collaboration with Best Buy Canada, we’re able to bring our innovative Active Gaming products into the homes of families across the country. This partnership highlights the importance of working with forward-thinking retailers who are eager to support new technologies and help them reach the market.
In a fast-paced industry like ours, where innovation is constantly evolving, these partnerships allow companies like Playfinity to continue pushing the boundaries of what’s possible. Best Buy Canada’s support for emerging tech brands showcases their commitment to being a leader in the retail space, providing a platform for innovation that both benefits customers and encourages small companies to grow.
Looking to the Future
Our partnership with Best Buy Canada is more than just a product launch—it’s the beginning of an exciting new chapter for Playfinity. As we continue to expand and innovate, we look forward to deepening our relationship with retail partners who share our vision of making play more engaging, active, and fun for youth everywhere.
Strong retail partnerships are essential for small companies to succeed, and they play a vital role in bringing innovative technologies to the forefront. We’re excited to see where this journey takes us, and we’re grateful to Best Buy Canada for their support in helping us inspire a new generation of active players.
Stay tuned for more updates as we continue to roll out new products, including the highly anticipated Gaming Football/Soccerball, and expand our presence with the help of amazing retail partners like Best Buy Canada!
Author:
Pippa Boothman - CEO of Playfinity